Organization
The company behind the voice.
Mission
Why we exist
Cadenza the company stands for a position in the attention economy. The product follows from that position — not the other way around.
Attention is the rarest thing on the internet. Most companies treat it as a bulk commodity and spend it the way cheap things get spent.
Cadenza is a LinkedIn outreach tool built the human-first way. Outreach has always been a reading problem. We built a tool that starts there.
We will not ship a feature, write a headline, or send a message that treats a person like a row in a table.
Origin
How we got here
Three beats.
- 1
The reading step
Daniel built an open-source LinkedIn MCP server first. The reason was boring and obvious: you cannot write a good message to someone you have not actually read. The MCP server does the reading. It is still open-source.
- 2
The rest
Cadenza is what happens when the reading layer is solid enough that the writing layer can be honest. The humans stay in the loop because there is no version of this product that works without them.
Founder
Who's building it
Cadenza is solo today. That will change.
Daniel Sticker
Founder and sole engineer. Aachen, Germany.
- CS at RWTH Aachen.
- Co-founded InfraMS.
- Built the open-source LinkedIn MCP server before starting Cadenza.
- Works out of Collective Incubator Aachen.
Contact:
Culture
How we work
- Team shape
- Solo now, team later.
- Voice
- We use the plural because this is a company, not a performance. When the plural is a lie on a given day, we say so — it will stop being a lie soon enough.
- Decisions
- Decisions happen in writing. If a call is worth debating, it is worth a paragraph. The paragraph outlives the meeting.
- Hiring bar
- The first hire will be someone who would have built this themselves, and treats the problem seriously.
Operating principles
What we do. Day to day.
Ship with a specific reader in mind.
Every shipped feature has a named user it is for. If we cannot name one, we cannot ship it.
Write it before you build it.
If the feature does not have a one-paragraph description that sounds like the product, the feature is not ready. Writing is the first debugging step.
The product has an opinion.
Cadenza is not a neutral tool. It says no when the right move is silence. We ship that opinion in the interface, not just in the brand doc.
Own the reading layer.
The LinkedIn MCP server is open-source on purpose. The reading step is infrastructure — we want it better than we alone can make it, and we want the ecosystem to depend on it.
Measure what we would admit to.
No vanity metrics. No dashboards that exist to make a slide look alive. If we would not show a number to the person it describes, we do not track it.
Small team, full accountability.
Today the team is one person. That number will change.
Economics
How the company is funded
Bootstrapped. Founder-funded. Sustainability, not exit. We want Cadenza to still be around in ten years, not optioned in three.
- No growth-at-all-costs.
- No features that exist to prop up a VC narrative we do not have.
- No pricing games that punish the user for reading the fine print.
- No dark patterns to inflate retention — if someone leaves, they leave clean.
Home
Aachen, Germany.
Home base is Collective Incubator at RWTH Aachen — startups, researchers, and makers building alongside each other.