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About Cadenza

LinkedIn outreach that reads the room. Written in your voice.

Attention is the rarest thing on the internet. Most companies treat it as a bulk commodity and spend it the way cheap things get spent.

Why we exist

A position, not a pitch.

Cadenza the company stands for a position in the attention economy. The product follows from that position — not the other way around.

Cadenza is a LinkedIn outreach tool built the human-first way. Outreach has always been a reading problem. We built a tool that starts there.

We will not ship a feature, write a headline, or send a message that treats a person like a row in a table.

Origin

How we got here

  1. 1

    The reading step

    Daniel built an open-source LinkedIn MCP server first. The reason was boring and obvious: you cannot write a good message to someone you have not actually read. The MCP server does the reading. It is still open-source.

  2. 2

    The rest

    Cadenza is what happens when the reading layer is solid enough that the writing layer can be honest. The humans stay in the loop because there is no version of this product that works without them.

How we work

Three principles we will not bend.

The full operating doc lives on the brand site. These three are the ones a visitor should know before they meet us.

  • Ship with a specific reader in mind.

    Every shipped feature has a named user it is for. If we cannot name one, we cannot ship it.

  • Write it before you build it.

    If the feature does not have a one-paragraph description that sounds like the product, the feature is not ready. Writing is the first debugging step.

  • The product has an opinion.

    Cadenza is not a neutral tool. It says no when the right move is silence. We ship that opinion in the interface, not just in the brand doc.

Refusals

What we refuse.

Bootstrapped. Founder-funded. Sustainability, not exit. We want Cadenza to still be around in ten years, not optioned in three.

  • No growth-at-all-costs.
  • No features that exist to prop up a VC narrative we do not have.
  • No pricing games that punish the user for reading the fine print.
  • No dark patterns to inflate retention — if someone leaves, they leave clean.

Where we are

Aachen, Germany.

Home base is Collective Incubator at RWTH Aachen — startups, researchers, and makers building alongside each other.

Questions or partnership ideas: